Crystal Davis

Associate director + graphic designer + artist

Creative and detail-oriented visual communicator with nearly two decades of experience in advertising, marketing and higher education. Expertise spans brand management, identity development, multi-platform campaigns, website design, environmental graphics and event collateral.

In my current role as Associate Director of Creative Strategy and Brand Management at Embry-Riddle Aeronautical University, I focus on creative design strategy and brand implementation for one of the world’s top aviation and aerospace institutions. I craft compelling, cohesive design solutions that resonate with diverse audiences, including prospective students, alumni, philanthropic supporters, corporate stakeholders and internal institutional partners. I am dedicated to mentoring our creative team and others within my department, contributing to their professional growth and helping new designers starting out develop their skills, ensuring their success and long-term career growth.

I currently live in central Florida, where I continue to pursue my passion for higher education, design and art. Before moving to the Sunshine State, I worked in the Pacific Northwest at Washington State University. My journey began in Mississippi, where I worked at a well-respected agency in the region after earning a B.F.A. in Graphic Communication from the University of Southern Mississippi.

Volunteering has also played a part in my professional and personal journey. As a long-standing board member for the American Advertising Federation (AAF) Daytona Beach Chapter, I’ve held multiple roles, including Judging Chair, Communication Chair and Awards Co-Chair. I’ve also served as a competition chair / judge for various AAF chapters, the American Marketing Association, and UPCEA, as well as participated in student design portfolio reviews, offering my expertise to evaluate creative excellence.